Search engine optimization is about more than building sites in the hopes of ranking with major search engines. There are 100s of factors that make up the algorythms that are used to rank sites. Beyond the obvious (titles, URLs, descriptions) there are other factors that contribute as second order effects - the most important of which is how your users interact with your site.
By minimizing the number of pages your visitor needs to consume to get
to the information they desire
you are creating a positive experience with your brand,
minimizing exit points and mazimizing the
availibility of factors like Google's PageRank to your pages.
I provide SEO and consulting services to sites of all sizes, during
all phases of the sites life-cycle. It's
always best to be involved from the begining of a project but it is
also possible to eveolve existing sites
into something you (and your visitors) can truly be proud of.
If you have any questions, or just need some advice, please use the links to the right to contact me.