CLIENT: Mariette "La Coacha"
MEDIUM: Blog
NEEDS MET: Managed complete project
Mariette approached me to create a home for her character, a latina gossip queen. Her goal was to gain exposure and promote herself. I suggested a blog as the best medium to develop her character and build a fan base. She has since been promoted on E!'s Best Week Ever, MTV's Tr3s and created a video with the self-proclaimed Queen of all Media, Perez Hilton, which has resulted in 700,000+ views.