Beauty is in the eye of the beholder - but a good eye for layout, design and spacing is crucial to the message you want to convey to your site visitors. The use of negative space, contrast, colors and other design elements can serve to help your visitors eye track down the page to the content you want them to focus on - the content that drives your revenues.
Clients who choose to have their site redesigned undergo an initial
consultation to understand what
their needs and expectations are. They
are then presented with the work of 10+ designers so that
they can pick
a design that suits their style and business. We will then work
together to mold the design
to follow good web standards to ensure a positive visitor experience.
I'm a firm believer that form follows function - except in this instance,
where I decided to let my
hair down (yes... I know I'm bald).